THE APhA COMPLETE REVIEW FOR PHARMACY, 7th Ed

Appendix E: Top 200 Over-the-Counter Products

The following is a list of the top 200 over-the-counter (OTC) and health and beauty care brands based on dollar amount sold in 2004. The list was obtained with permission from Drug Topics 2007.

Rank

Product

1.

Private label cold, allergy, and sinus tablets or packets

2.

Private label internal analgesic tablets

3.

Prilosec OTC antacid tablets

4.

Private label mineral supplements

5.

Always sanitary napkins or liners

6.

Advil internal analgesic tablets

7.

Tylenol internal analgesic tablets

8.

Listerine mouthwash and dental rinse

9.

Dove nondeodorant bar soap

10.

Depend adult incontinence products

11.

Private label adult incontinence products

12.

Private label first-aid ointments and antiseptics

13.

Aleve internal analgesic tablets

14.

Ensure weight control or nutritionals, liquid or powder

15.

Private label multivitamins

16.

Nicorette antismoking gum

17.

Poise adult incontinence products

18.

Private label first-aid tape, bandages, gauze, or cotton

19.

Gillette Mach3 cartridges

20.

Private label laxative tablets

21.

Claritin cold, allergy, and sinus tablets or packets

22.

Claritin D cold, allergy, and sinus tablets or packets

23.

Tampax Pearl tampons

24.

Private label baby wipes

25.

Private label antacid tablets

26.

Benadryl cold, allergy, and sinus tablets or packets

27.

Private label antismoking gum

28.

Mucinex cold, allergy, and sinus tablets or packets

29.

Nature's Bounty mineral supplements

30.

Tampax tampons

31.

Crest toothpaste

32.

Degree deodorant

33.

Nature Made mineral supplements

34.

Private label cotton balls and cotton swabs

35.

Gillette Fusion cartridges

36.

Playtex Gentle Glide tampons

37.

Private label one- and two-letter vitamins

38.

Loreal Superior Preference hair coloring

39.

Olay Regenerist facial antiaging

40.

Airborne cold, allergy, and sinus tablets or packets

41.

Tylenol PM internal analgesic tablets

42.

Nature Made one- and two-letter vitamins

43.

Alli weight control candy or tablets

44.

Crest Whitening Plus Scope toothpaste

45.

Mucinex DM cold, allergy, and sinus tablets or packets

46.

Sudafed PE cold, allergy, and sinus tablets or packets

47.

Stayfree sanitary napkins or liners

48.

Private label cold, allergy, and sinus liquid or powder

49.

Private label nasal spray, drops, or inhaler

50.

Bayer internal analgesic tablets

51.

Loreal Excellence hair coloring

52.

Private label eye or lens care solutions

53.

Kotex sanitary napkins or liners

54.

Centrum Silver multivitamins

55.

PediaSure weight control or nutritionals, liquid or powder

56.

Colgate Total toothpaste

57.

Secret Platinum deodorants

58.

Private label sanitary napkins or liners

59.

Huggies Natural Care baby wipes

60.

Vicks Nyquil cold, allergy, and sinus liquid or powder

61.

Private label mouthwash or dental rinse

62.

Q-tips cotton balls and cotton swabs

63.

Colgate toothpaste

64.

Tylenol cold, allergy, and sinus tablets or packets

65.

Just For Men hair coloring

66.

Clairol Nice 'n Easy hair coloring

67.

Alcon Opti-Free Replenish eye or lens care solutions

68.

Band-Aid first-aid tape, bandages, gauze, or cotton

69.

Slim Fast Optima weight control or nutritionals, liquid or powder

70.

Gillette Mach3 Turbo cartridges

71.

Alcon Opti-Free Express eye or lens care solutions

72.

Osteo Bi-Flex mineral supplements

73.

Motrin IB internal analgesic tablets

74.

Private Label weight control or nutritionals, liquid or powder

75.

LifeScan OneTouch glucose

76.

Gillette Fusion Power cartridges

77.

Zantac 150 antacid tablets

78.

Clairol Natural Instincts hair coloring

79.

Serenity adult incontinence products

80.

Commit antismoking tablets

81.

Kleenex Cottonelle moist towelettes

82.

Softsoap Liquid Hand Soap

83.

Private label anti-itch treatments (including calamine)

84.

Nicroderm CQ antismoking patch

85.

Revlon Colorsilk hair coloring

86.

Crest Pro Health toothpaste

87.

Abreva lip balm or cold sore medication

88.

Children's Motrin internal analgesic liquids

89.

Neosporin first-aid ointments and antiseptics

90.

Huggies baby wipes

91.

L'Oreal Feria hair coloring

92.

Dove liquid body wash and all other

93.

Old Spice High Endurance deodorants

94.

Private label pregnancy test kits

95.

Breathe Right nasal strips

96.

Centrum multivitamins

97.

Vaseline Intensive Care hand and body lotion

98.

Imodium AD diarrhea tablets

99.

Garnier Nutrisse hair coloring

100.

Crest Pro Health mouthwash or dental rinse

101.

Theraflu cold, allergy, and sinus tablets or packets

102.

Boost weight control or nutritionals, liquid or powder

103.

Pampers baby wipes

104.

Futuro muscle and body support devices

105.

Sensodyne toothpaste

106.

Private label suntan lotion and oil

107.

Crest Whitestrips tooth bleaching or whitening powder or pills

108.

Excedrin internal analgesic tablets

109.

Icy Hot external analgesic rubs

110.

Kotex Security tampons

111.

Pepcid AC antacid tablets

112.

Pepto-Bismol stomach remedy liquid or powder

113.

Metamucil laxative or stimulant liquid, powder, or oil

114.

Bausch & Lomb ReNu MultiPlus eye or lens care solutions

115.

Vicks humidifiers or vaporizers

116.

Private label vaginal treatments

117.

Ensure Plus weight control or nutritionals, liquid or powder

118.

Alka Seltzer Plus cold, allergy, and sinus liquid or powder

119.

Private label manual toothbrushes

120.

Private label internal analgesic liquids

121.

Coppertone suntan lotion and oil

122.

Dove deodorants

123.

Coppertone Sport suntan lotion and oil

124.

Zicam nasal spray, drops, or inhaler

125.

Right Guard Sport deodorants

126.

Secret deodorants

127.

Dulcolax laxative tablets

128.

Pepcid Complete antacid tablets

129.

ThermaCare heat or ice packs

130.

Tylenol Arthritis internal analgesic tablets

131.

Omron blood pressure kit

132.

Old Spice Red Zone deodorants

133.

Private label hand and body lotion

134.

Monistat 1 vaginal treatments

135.

Private label disposables

136.

Tylenol internal analgesic liquids

137.

Maybelline Great Lash mascara

138.

First Response pregnancy test kits

139.

Children's Tylenol cold, allergy, and sinus liquid or powder

140.

One A Day multivitamins

141.

Private label laxative or stimulant liquid, powder, or oil

142.

Ace muscle and body support devices

143.

Always Fresh sanitary napkins or liners

144.

Fixodent denture adhesives

145.

Crest Whitening Expressions toothpaste

146.

Private label liquid hand soap

147.

Slim-Fast Optima Meal On-the-Go weight control or nutritionals, liquid or powder

148.

Irish Spring deodorant bar soap

149.

Scope mouthwash or dental rinse

150.

Gax-X antacid tablets

151.

Cologate Max Fresh toothpaste

152.

Axe liquid body wash and all other

153.

Private label antismoking patch

154.

Vicks Dayquil cold, allergy, and sinus tablets or packets

155.

Preparation H hemorrhoidal cream, ointment or spray

156.

Pampers Sensitive baby wipes

157.

Mennen Speed Stick deodorants

158.

Kotex Lightdays sanitary napkins or liners

159.

Tylenol Sinus cold, allergy, and sinus tablets or packets

160.

Claritin RediTabs cold, allergy, and sinus tablets or packets

161.

Excedrin Migraine internal analgesic tablets

162.

Private label tampons

163.

Gillette M3 Power cartridges

164.

Wet Ones moist towelettes

165.

Dial deodorant bar soap

166.

Monistat 3 vaginal treatments

167.

L'Oreal Natural Match hair coloring

168.

Bengay external analgesic rubs

169.

Advanced Listerine mouthwash or dental rinse

170.

Secret Clinical Strength deodorants

171.

Gillette Venus cartridges

172.

Alavert cold, allergy, and sinus tablets or packets

173.

Children's Tylenol internal analgesic liquids

174.

Rogaine hair growth products

175.

Tums E-X antacid tablets

176.

Advil PM internal analgesic tablets

177.

Robitussin cold, allergy, and sinus liquid or powder

178.

Mucinex D cold, allergy, and sinus tablets or packets

179.

Imodium Advanced diarrhea tablets

180.

Vicks VapoRub chest rubs

181.

Ban deodorants

182.

Afrin nasal spray, drops, or inhaler

183.

Private label diarrhea tablets

184.

Olay Definity facial antiaging

185.

Skintimate shaving cream

186.

Private label moist towelettes

187.

e.p.t. pregnancy test kits

188.

Olay Complete facial moisturizers

189.

Nature's Bounty one-and two-letter vitamins

190.

Midol feminine pain relievers

191.

Lever 2000 deodorant bar soap

192.

Private label glucose

193.

Purell hand sanitizers

194.

Chapstick lip balm or cold sore medication

195.

Gillette Custom Plus disposables

196.

Rolaids antacid tablets

197.

Alcon Systane eye or lens care solutions

198.

Suave Naturals regular shampoo

199.

Gillette Sensor Excel cartridges

200.

Banana Boat suntan lotion and oil

Reference

Top 200 OTC/HBC brands in 2007. Drug Topics. Available at: http://drugtopics.modernmedicine.com/drugtopics/data/articlestandard//drugtopics/082008/492702/article.pdf.